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User Research

To develop a compelling product, you must first get to know your users. With our unique skills and proven techniques, we help identify your user’s mental models, expectations, capabilities and needs. By helping you step into your users’ shoes, we offer you insight into their world as it relates to your product.

Our proven User-Research techniques include
•    Contextual Interviews
•    Focus Groups
•    Surveys
•    Field studies

During each research project, we provide the following deliverables:

•	User Group Analysis, identifying key user groups and their primary tasks
•	Personas, which assign a face and personality to each of the key user groups. Personas are a powerful reference utilized by many high-profile clients including UBOC, Alaska Air, Ingersoll Rand, WellPoint, among others.
•	Data conceptualization and task flow diagrams that represent the vast data and the flow of information in a user’s world in a way that promotes better understanding of their needs and your business opportunities.
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619-733-0851